Search Engine Optimisation

What is Search Engine Optimisation?

Search engine optimisation is the process of achieving top rankings in the search engines for a website's most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimisation targets.

We don't charge an arm and a leg to get your website on search engines. All our websites include search engine optimisation. By this we mean doing a number of things proven to help your website rank well in search engines.

For example:

  • Building the code to the latest internet standards (CSS, XHTML)
  • Each page has different keywords & description that search engines use to list your website.
  • Using plain text headings on each of your pages instead of images.
  • Using descriptive file names for your pages.
  • Each of your images on the website will have a description containing keywords.
  • List your website in business directories
  • Link to your website from ours
  • The ability to update the website regularly

We supply you with tools to monitor your websites performance and can offer advice to keep your site above your competitors.

How do you get listed on search engines?

Did you know that if you made a website, launched it on the internet and no other website made a link to it, a search engine may never find it? The first step to getting your website listed on search engines is linking to it from our website, we do this as soon as we launch your website. We also submit your website to free business directories, this creates a few more incoming links to your website. Usually within 2 days to a week your website will appear in Google when you search for your domain name. So now that you are listed, its time to concentrate on improving which page you are displayed on for your chosen keywords.

How to write text content for your website

The most important part of listing your website in search engines is the text on your pages, search engines use the text on your website in searches, say someone searched for "gold coast graphic design" if you don't have that exact phrase any where on your website your site wont be listed in the first 10 pages of results.

When writing the text for your website try to use a bunch of keywords people might use to search for your website.  For example instead of saying "Our service is the best in town" you would write "Business Name's Graphic Design services are the best on the Gold Coast, Australia" add words that mean something.