Simple Steps to Enhance your website results

Useful information and tips to enhance your website. We recommend setting aside at lease an hour a month to make small updates to your website.

Be Found in Search Engines (Google, Yahoo etc)

Yes we have built a search engine friendly website for you, but it doesn't end there, ongoing efforts are required to maintain healthy traffic to your website. Here are some optimisation tips that you can put into practice right now which will help your website in search results without spending a cent.

1. Free Business Directories

You should start your website promotion efforts by listing your site at the most popular Internet directories. Because they can send you substantial amounts of traffic and affect your ranking in various search engines, it is wise to make sure that your site is present in all of the major directories before doing anything else.

Free Local Directories:

• Webitor Free Business Directory
• OzeClick Business Directory
• OzeBiz Australian Directory
• Shop Seek Australia
• dLook Australia
• Hot Frog Australia

2. Keep your content up-to-date.

Search engines deem the quality and quantity of a website’s content an indicator of the ‘importance’ of the website. By adding new content regularly, you give visitors a reason to come back. Search engine robots will also visit your site more often once they notice that you update regularly, which means that any new content you add will be indexed quicker.

It can be as simple as adding a news item related to your industry, or a customer testimonial. Just a little change once a month can make a big difference.

3. Reciprocal Links

Incoming links to your site from other web pages dramatically improves search engine rankings, especially if links are from highly ranked sites. Establishing links from other quality web sites within your industry is vital for successful Search Engine Optimisation and securing strong search results. Google deems a website’s link popularity an incredibly significant indicator. Especially when other websites, from your industry, recommend your website.

Ask subject related sites (not your competitors, more like your suppliers, partners etc) if they would be interested in a reciprocal link to your website. All you need on their website, is a simple text link like this to your own website:
My Website Title - short description of my website containing my main keyword. www.yoursite.com.au

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